To build a framework that makes auto repairs predictable. To make aftermarket auto parts an after thought.
THE BRAND
Adjoa Yeboah Clothing was honoured as the Fashion Brand of the Year at the 2019 Women’s Choice Awards due to outstanding leadership and stellar delivery of fashion outfits under the year in review. Furthermore, her clothing line has collaborated with Media General/TV3's flagship culture and entertainment show "Ghana’s Most Beautiful" as the fashion hub of choice. She collaborated with esteemed national and international personalities and fashion brands such as Vlisco (including the Vlisco Ambassador project) to outdoor many spectacular product collections.
About Our Ceo
Adjoa Yeboah is a highly acclaimed international fashion designer. Adjoa is the CEO and Creative Director at Adjoa Yeboah Clothing, a Ghanaian fashion brand she founded in 2014. She attended Joyce Ababio Fashion School and completed the Women Entrepreneurship and Leadership for Africa (WELA) Program at the China Europe International Business School. Adjoa Yeboah also completed Ghana Institute of Management and Public Administration (GIMPA), majoring in public administration. She further enhanced her skills through Women in Management and other professional development programmes.
Adjoa worked with Vlisco as a fashion designer in 2014 where she designed and clothed Vlisco’s Ambassadors. She also curated looks for other Vlisco influencers as well as those for Vlisco Radiance Bridal fair. In 2017 she partnered and unveiled Vlisco Capsule Collection in the flagship store at Accra Mall.
Adjoa Yeboah has served as a mentor to hundreds of successful fashion designers and is a crucial resource for industrial attachment and internships for students studying fashion, textiles, and garment studies at both public and private universities. She is married with a beautiful family. Adjoa Yeboah loves listening to a blend of soul, jazz and traditional music, and likes to travel to the countryside to enjoy nature as a source of inspiration. She also loves to read and watch latest trends in the world of fashion.
WHAT INSPIRED YOU VENTURING INTO THE FASHION INDUSTRY?
African themes, traditional maze of colour distribution, culture and values born out of what you wear are my main drivers into the fashion industry. There's also the desire to provide a unique blend of fashion outfits to satisfy the variegated tastes of a myriad of clientele. As a fashion house, we aspire to be the number one-stole-shop providing bespoke clothing solutions to the generality of mankind as they step into the world of work and social network interactions/programmes with unparalleled confidence and elegance.
FACTORS BEHIND THE SUCCESS STORY OF ADJOA YEBOAH CLOTHING
In the world of fashion where billions of dollars are at stake, we cannot overemphasize the critical role this industry plays in our lives .
It is therefore important for me to share some deep insights as a practitioner. As emerging professionals or youth aspiring into this industry, you must acquire certain key skills to not only advance your careers but also to flourish in this competitive industry. These skills I have cultivated throughout my career have set me apart from others.